The Story

In late 2022...

It all began on some epic singletrack deep in the mountains. Frustration began to develop due to some recent trail closures not allowing us to complete our originally planned ride. A member in our group mentioned how one of our competitors invests and supports ideas/policies that lead to trail closures. An idea was born, to provide an American-made, superior product while investing back in the off-road community to ensure recreational trail access is around for future generations to come.